TwoScore offers a variety of tailored solutions for credit unions to maximize their marketing efforts and develop their teams.

Strategic Marketing Partnerships

CEOs want to know they’re getting every penny of value out of their investment in marketing. Marketers want help measuring and managing the investment so they can focus on executing the plan. We bring our many years of industry expertise to each client relationship in order to develop a dynamic and powerful marketing strategy that delivers a solid return on investments.

Marketing Mentoring

We work one-on-one with marketing employees coaching them on the things they need to know to be successful. Driven by their own goals and strengths, we support and encourage them in the areas on which they want to focus while helping the credit union realize increased productivity and results.

Marketing Workshops

Marketing isn’t just one person or department in the credit union. Everyone in the credit union is a marketer, and we give everyone in the organization the skills to know how to live out their credit union’s vision every day with every member and every transaction.

Marketing Assessments

We perform an extensive audit to make sure that all marketing efforts are solidly in line with the credit union’s overall objectives and goals, and draw on industry knowledge to suggest tactics and strategies to maximize the potential of the existing plan. This is a great way for a credit union to get the outside perspective they need to ensure the marketing plan is the most relevant and best use of its budget.

Mastermind Groups

These groups bring together the brightest and most talented credit union CEOS and marketers nationally on a monthly basis to work through specific challenges, learn from and encourage one another, and build a community of future leaders in the industry. Mastermind groups are the coolest party in the credit union space.

Strategic Planning Sessions

Drawing on our many years of industry experience, we share your credit union’s trends against industry and peer trends, ask challenging questions and align the management team around future organizational objectives. Once the session is complete, we compile the outcomes and provide a formalized strategic plan document for the credit union.


1,021% ROI

Results a $25 million credit union achieved during a two-month used auto loan campaign developed by TwoScore.

1,226% ROI

TwoScore developed a new auto loan campaign that helped a $44 million credit union achieve 1226% ROI.

1,401% ROI

A three-month auto loan campaign developed by TwoScore for a $19 million credit union helped them achieve 1401% ROI.

13% Growth

A $19 million credit union grew their auto loan portfolio over 13% in the first half of 2015 through working with TwoScore.

31% Growth

A $25 million client credit union grew their auto loan portfolio by over 31% in 2015 through working with TwoScore.

816% ROI

Results a $44 million credit union achieved from an auto loan campaign developed by TwoScore.

509% ROI

The results a $44 million credit union realized from a two-month HELOC campaign built by TwoScore.


We share our expertise in marketing strategy, organizational culture, branding, and strategic planning with credit union partners all across the country.

Topics Include:

“Amanda McMeans of TwoScore is a great resource for small credit unions that are looking to take their marketing to the next level. Her understanding of the credit union movement and the challenges small credit unions face, combined with her marketing expertise, are a combination that set her apart.” - Sarah Dale Harmon, AVP Marketing, Members Exchange Credit Union

Amanda was very knowledgeable and did a very good job in getting everyone engaged in the whole process.” - Board member, Education First Credit Union

Download our Speaking Topics

Don’t see a topic listed? We would love the opportunity to create a custom program based on your objectives and audience.



Our mission is to help small credit unions thrive and stay relevant, which is something we take to heart with every client relationship.


Founder & President

A credit union veteran, Amanda as many years of marketing experience in credit unions ranging in size from $37 million to $200 million in assets. Her unique approach to marketing and passion for organizational culture and employee engagement has made TwoScore a vital partner of many credit unions across the United States.

Amanda is the recipient of many state and national awards, including the Ohio Credit Union League Cutting Edge Marketing Brilliance Award, Trailblazer 40 Below, Crash the GAC, Crash Big.Bright.Minds and she was a finalist in the 2011 CUES Next Top Credit Union Exec competition.

When she's not busy helping credit unions succeed, you can find her reading history books, watching her beloved Kentucky Wildcats basketball team, trying out a gourmet recipe, or planning her next travel adventure with her husband, Mike. As you may have guessed, their favorite place to visit is France. Don't be surprised if you also see her guest lecturing at a local university, sharing her love of marketing with undergraduate students.


AVP, Marketing & Client Services

Liz joined TwoScore in 2016, bringing her ninja skills with technology and out of the box ideas to help our credit union clients take things to the next level.

She has worked in credit unions for over five years, and played an integral role growing loans almost 40% during her tenure at a mid-sized credit union. Liz's success is fueled by her love of credit unions' commitment to "people helping people." She is a champion of keeping small to mid-sized credit unions a competitive and thriving force in the financial landscape.

Liz has been actively involved in the credit union industry, participating in Crash the GAC, leading a presentation at CUNA’s Community Credit Union & Growth Conference, and serving as chair of the Central Ohio Credit Union Outreach Alliance. In addition to her credit union efforts, Liz is pursuing her Masters of Business Administration at Capital University in Columbus and will complete her degree in August 2016.

Outside of credit union-land you’re likely to find Liz hitting up a hip hop dance class, scoping out the Columbus restaurant scene with her husband Zach, training for her next race, reading an inspiring business book, or taking her pup Kobe to the dog park.

About TwoScore

TwoScore was founded out of a love for credit unions and the belief that small credit unions are vital to this industry. We know the unique challenges small credit unions face in today's market. TwoScore channels our passion for the industry and the wonderful people within it to help credit unions reach their strategic goals through marketing.


Tell us how we can help your credit union thrive!