How To Send a Holiday Card that Builds Loyalty


In 2015, Americans spent $1.6 billion on Christmas cards. That averages out to be about 5.5 cards per U.S. resident.

…The more you know. 

Sending your members holiday cards is a warm gesture; it’s a thoughtful, timely way to show your appreciation of their (very important) relationship to your credit union. It’s also a communication channel that doesn’t lend itself to standing out in the crowd, as many businesses choose to send holiday greetings to their customers. That led us and our partner creative agency, Gira{ph} to ask the question “How can we use one of the hottest communication channels today to help credit unions leverage the holiday season as a way to build member loyalty and engagement?

The result? CU @ The Holidays – a completely customizable video greeting that credit unions can send to their entire membership base at a fraction of the expense of what is typically spent on card printing and postage.

Watch below to learn more!

Video greetings are designed to fit any budget, from text only to a completely customized animation.

They say a picture is worth 1,000 words, and one researcher suggests a video is worth 1.8 million! CU @ The Holidays is a great way to build goodwill and loyalty with members during the season and is easily shareable with members’ personal and professional networks, giving credit unions more exposure to potential members.

Our CU @ The Holidays program is only available through December 15 to the first 32 credit unions that express interest. Click here to contact us and learn more about how your credit union can spread holiday cheer with pizzaz through this medium.