Recent Posts

7 Must-Haves For Your Next Marketing Campaign

When people think of marketing campaigns, they often jump to the flashy advertisement at the very end of the process. In reality, putting together a successful promotion at your credit union can feel more like solving a Rubik’s Cube puzzle, with each step carefully calculated and in a precise order. One missing piece or wrong […]

Posted by Liz Garster in Credit Unions, Loans, Marketing, Strategy on October 11, 2017

You Need A Job Journal. Here’s Why.

*Cue your classic “In my day…” voice here* Unlike the teens of today, I didn’t post my many angst-filled thoughts and passive aggressive song lyrics on social media for all to see (and likely, not really care about). I spent hours after school on LiveJournal – an online blogging website where I could document the important issues of adolescence, like […]

Posted by Liz Garster in Credit Unions, Culture, Leadership, Management, Personal Growth, Productivity, Professional Development on April 11, 2017

TwoScore Hiring Marketing Project Coordinator

TwoScore Marketing Project Coordinator Job Description About TwoScore TwoScore is a solely-owned company founded in 2014 to provide strategic marketing services to credit unions that are hungry and passionate about what they do. In everything we do, our mission is to help credit unions thrive. TwoScore is just coming out of the “startup” phase and […]

Posted by Liz Garster in Uncategorized on February 22, 2017

Living Our Core Values: Collaboration

In 2016 our blog took a deep-dive into TwoScore’s #1 core value – accountability. To kick off the first month of 2017, we’re continuing our culture highlight with the second TwoScore belief á la Google: We believe success involves collaboration. “The achievements of an organization are the results of the combined effort of each individual”– […]

Posted by Liz Garster in Branding, Credit Unions, Culture, Leadership, Management, Professional Development on January 18, 2017

How To Send a Holiday Card that Builds Loyalty

In 2015, Americans spent $1.6 billion on Christmas cards. That averages out to be about 5.5 cards per U.S. resident. …The more you know.  Sending your members holiday cards is a warm gesture; it’s a thoughtful, timely way to show your appreciation of their (very important) relationship to your credit union. It’s also a communication channel that doesn’t lend […]

Posted by Liz Garster in Uncategorized on December 1, 2016

5 Outside-Industry Emails Every Credit Union Leader Should Subscribe To

I have been a bookworm for as long as I can remember; from spending summers at my dad’s blazing through historical fiction books to reading Harry Potter until the wee hours of the morning. These days I’m one of the odd birds that prefers non-fiction to fiction. Malcolm Gladwell. Sheryl Sandberg. Mindy Kaling. Gabrielle Bernstein. I […]

Posted by Liz Garster in Credit Unions, Leadership, Management, Marketing, Professional Development, Social Media, Uncategorized on October 26, 2016