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3 Ways a Strong Culture Impacts Your Bottom Line

Even though culture has been a prevalent word in the business world for some time now thanks to Starbucks, Zappos, Southwest Airlines, and other leading companies, many executives still don’t see its importance when stacked up against the balance sheet. They see culture as a “fuzzy feeling” and intangible part of their businesses, meaning it […]

Posted by Amanda McMeans in Credit Unions, Culture, Leadership, Management, Marketing on September 26, 2016

More Than a Number – The Pitfalls of Relying on Rate

It’s pop quiz time – can you spot what is wrong with the following sentence? “Introductory Visa Platinum rate as low as 1.99% APR!*” … Pencils down! Did you answer “everything and nothing?” If so, give yourself two points. Let’s say you’re crafting a marketing piece and this sentence serves as a feature of the […]

Posted by Liz Garster in Marketing on July 6, 2016

The worst word in marketing is…

By: Amanda Thomas McMeans Imagine you are in a new relationship.  It’s been a great few weeks.  You’ve spent many evenings talking until the wee hours learning about each others’ families, friends, careers, childhood, and dreams for the future.  Then comes the first time you celebrate your birthday with this special someone and you get…a grocery […]

Posted by Amanda McMeans in Marketing on June 1, 2016

Five things every credit union marketer should know

Throughout the course of speaking at conferences, attending league events, and working with credit union clients all across the country, I get to meet a lot of credit union CEOs and marketers. When I ask them what is keeping them up at night, their answers typically include one or more of the following: Marketing isn’t […]

Posted by Amanda McMeans in Uncategorized on

Four things to do when your marketing isn’t working

Have you ever wondered where your marketing is falling short? Ever looked in the rear-view mirror after a campaign and thought, “why didn’t our community get all over that,” or “people heard the message and some took action, but this was a great deal…what went wrong.” First of all, don’t panic! Not every marketing campaign […]

Posted by Amanda McMeans in Uncategorized on April 27, 2016