Posts in Marketing

7 Must-Haves For Your Next Marketing Campaign

When people think of marketing campaigns, they often jump to the flashy advertisement at the very end of the process. In reality, putting together a successful promotion at your credit union can feel more like solving a Rubik’s Cube puzzle, with each step carefully calculated and in a precise order. One missing piece or wrong […]

Posted by Liz Garster in Credit Unions, Loans, Marketing, Strategy on October 11, 2017

5 Outside-Industry Emails Every Credit Union Leader Should Subscribe To

I have been a bookworm for as long as I can remember; from spending summers at my dad’s blazing through historical fiction books to reading Harry Potter until the wee hours of the morning. These days I’m one of the odd birds that prefers non-fiction to fiction. Malcolm Gladwell. Sheryl Sandberg. Mindy Kaling. Gabrielle Bernstein. I […]

Posted by Liz Garster in Credit Unions, Leadership, Management, Marketing, Professional Development, Social Media, Uncategorized on October 26, 2016

3 Ways a Strong Culture Impacts Your Bottom Line

Even though culture has been a prevalent word in the business world for some time now thanks to Starbucks, Zappos, Southwest Airlines, and other leading companies, many executives still don’t see its importance when stacked up against the balance sheet. They see culture as a “fuzzy feeling” and intangible part of their businesses, meaning it […]

Posted by Amanda McMeans in Credit Unions, Culture, Leadership, Management, Marketing on September 26, 2016

More Than a Number – The Pitfalls of Relying on Rate

It’s pop quiz time – can you spot what is wrong with the following sentence? “Introductory Visa Platinum rate as low as 1.99% APR!*” … Pencils down! Did you answer “everything and nothing?” If so, give yourself two points. Let’s say you’re crafting a marketing piece and this sentence serves as a feature of the […]

Posted by Liz Garster in Marketing on July 6, 2016

The worst word in marketing is…

By: Amanda Thomas McMeans Imagine you are in a new relationship.  It’s been a great few weeks.  You’ve spent many evenings talking until the wee hours learning about each others’ families, friends, careers, childhood, and dreams for the future.  Then comes the first time you celebrate your birthday with this special someone and you get…a grocery […]

Posted by Amanda McMeans in Marketing on June 1, 2016