Posts in Uncategorized

TwoScore Hiring Marketing Project Coordinator

TwoScore Marketing Project Coordinator Job Description About TwoScore TwoScore is a solely-owned company founded in 2014 to provide strategic marketing services to credit unions that are hungry and passionate about what they do. In everything we do, our mission is to help credit unions thrive. TwoScore is just coming out of the “startup” phase and […]

Posted by Liz Garster in Uncategorized on February 22, 2017

How To Send a Holiday Card that Builds Loyalty

In 2015, Americans spent $1.6 billion on Christmas cards. That averages out to be about 5.5 cards per U.S. resident. …The more you know.  Sending your members holiday cards is a warm gesture; it’s a thoughtful, timely way to show your appreciation of their (very important) relationship to your credit union. It’s also a communication channel that doesn’t lend […]

Posted by Liz Garster in Uncategorized on December 1, 2016

5 Outside-Industry Emails Every Credit Union Leader Should Subscribe To

I have been a bookworm for as long as I can remember; from spending summers at my dad’s blazing through historical fiction books to reading Harry Potter until the wee hours of the morning. These days I’m one of the odd birds that prefers non-fiction to fiction. Malcolm Gladwell. Sheryl Sandberg. Mindy Kaling. Gabrielle Bernstein. I […]

Posted by Liz Garster in Credit Unions, Leadership, Management, Marketing, Professional Development, Social Media, Uncategorized on October 26, 2016

Five things every credit union marketer should know

Throughout the course of speaking at conferences, attending league events, and working with credit union clients all across the country, I get to meet a lot of credit union CEOs and marketers. When I ask them what is keeping them up at night, their answers typically include one or more of the following: Marketing isn’t […]

Posted by Amanda McMeans in Uncategorized on

Four things to do when your marketing isn’t working

Have you ever wondered where your marketing is falling short? Ever looked in the rear-view mirror after a campaign and thought, “why didn’t our community get all over that,” or “people heard the message and some took action, but this was a great deal…what went wrong.” First of all, don’t panic! Not every marketing campaign […]

Posted by Amanda McMeans in Uncategorized on April 27, 2016