Marketing Partnerships
Remember HOW MUCH FUN YOU HAD WRITING YOUR LAST MARKETING PLAN AND MAKING EVERYTHING IN IT HAPPEN?
If the answer to that question is, "No," or better yet, "Are you insane?!" we'd love to see how we can help.
Dozens of credit unions nationwide without full-time marketing employees call on us to develop and execute their marketing strategy.
How we partner with credit unions:
‣ We collaborate with your marketing department (even if it’s limited to a CEO wearing a marketing hat!) to assess your credit union’s unique needs through interviews, surveying, and research. We’ll work together to create a strategic marketing plan tailored to meet your strategic objectives - a process that involves all TwoScore strategists and pulls from our individual industry experiences and insights.
‣ Working in partnership with both your team and our select industry partners, we’ll execute all campaigns and initiatives outlined in your marketing plan from start to finish, including a complimentary compliance review from Messick, Lauer, & Smith P.C.
‣ Our marketing isn’t “set it and forget it.” We engage our clients with monthly reporting to provide your Board of Directors, quarterly peer and industry comparison reports, campaign Return On Investment (ROI) reporting, bi-weekly strategy phone calls, and employee engagement strategies to help you maximize your biggest asset…your employees
We thrive on helping committed, engaged, and forward-thinking credit unions tell their unique stories Through marketing.
Strategic Marketing Advisory Services
Already have a marketing person or department?
Marketing strategy is what we do best at TwoScore! Why not draw on our 50+ years of combined experience as VP-level credit union marketing employees to help from a 30,000-foot perspective drive the strategy for your credit union’s marketing efforts? We’ll work in tandem with your team to develop a custom strategy for your credit union, and they’ll do what they do best…make it happen! Continue to collaborate with our strategists through campaign ROI reporting, quarterly engagement meetings, and quarterly board reports/tracking.
We love the opportunity to partner with credit unions on helping them put a plan in place based on the credit union’s business objectives recommending evidence-based best practices from our work with dozens of credit unions of varying sizes all across the country.
Brand Articulations
You have a name you love that resonates with your staff, board, and membership. You share your message every way you can to remind others of your commitment to helping people succeed financially.
...but is something about your credit union’s brand just not landing with members or potential members?
It's important that the unique story behind your brand and the visual elements match in order to build trust with the people you're trying to reach. Through our unique Brand Articulation process, we'll work one-on-one with your staff to help you breathe new life into your brand, honing in on:
‣ Colors, fonts, photos, and other visual elements that best represent your credit union
‣ Brand attributes
‣ Core values
‣ Messaging and target audience
‣ How to use all of the above in crafting marketing campaigns and communications that will resonate
Strategic Planning Sessions
We have the honor of leading many strategic planning sessions each year for credit unions across the country. This, combined with our many years of industry experience, gives us invaluable insights to lead a productive session that creates a roadmap to current and future success. We’ll collaboratively examine and compare your trends, ask the hard questions, and align your management team around future organizational objectives.
…And SO MUCH MORE.
In need of extra hands on deck for an upcoming project? We're happy to help add our strategic insights to the following:
‣ Annual meeting planning and material development
‣ Data processing conversion plans and material development
‣ Charter expansion marketing plans and/or material development
‣ Anniversary celebration campaigns and events
‣ Merger communication plans and material development
‣ Business development onsite visit and/or community event promotion
‣ New product launches
‣ New website development and communications
‣ Fraud/data breach communication plan and material development